

Trademark Basics: Considerations for Launching A New Brand
Launching a new brand is typically an exciting process for marketing and branding teams. Although
Launching a new brand is typically an exciting process for marketing and branding teams. Although
The rapid progress of generative artificial intelligence (AI) has resulted in remarkable advancements, showcasing its
Welcome to our new series, IP Five in 5 – where we’ll cover the top
Paula Stone is VP of IP Renewals at MaxVal. With over 25 years of IP
For large multinational corporations, launching a new brand is typically a well-planned process. One in
With over 24 years of IP leadership experience, Kelly manages MaxVal’s worldwide IP Administrative Services
The Metaverse is a virtual or augmented reality world where people interact via their online
Los Altos, CA, July 12, 2023: MaxVal Group, Inc. (“MaxVal”), a leading provider of intellectual
The Unitary Patent Court (UPC) is a new supranational court that allows the proprietors of
Imagine walking down a busy street and catching your eye on a familiar logo—an apple.
Trademark protection on an international scale can be achieved by submitting applications to individual country-specific
When selecting IP management software, organizations must decide what is most important to them, and
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